ClientCard is more then just a Loyalty program
Here are some ideas :
How we can increase the turn over instead of giving discounts ?
- Giving rewards - you lose on a single product but you gain turn over.
- Provide Rewards for high margin products - as a Reward give discount on a product / service 20% / 30% 50% - but margin is 150% on these products / services [ give coffe free and 20% on a pastry in the menu , 20% on a pair of shoes etc ] - instead of losing money you are gaining money now!
- Reward = Combo packages good discount with bonus points ( combine products and sell them with a discount for bonus points Ex : for 300 points 30% off from combo package ) - again instead of losing money you are earning.
- Cross marketing for new services / products / new locations.
More then just Loyalty
- Structure clients : Create different rewards and see what people actually want to get from you, which products / services - running these test will give you understanding to create packages and obsess your clients.
- Product testing ( New collection arrived / New Service / New single product - only to loyal customers - next 2 daysSpecial offer : depending on sales you will understand which products from your new collection will be most popular and you should increase the stock / promote more ( which services were most popular during special offer period ) and what you shouldn't buy a lot for stock or services that had least demand ( determined by poor sales even with special offer ) - this is also ability to free some money back for new buy in's for products ( quick cash turn around )
- Old products in stock : return money - for loyal customers only exclusive promotion ( this way you will get the money back from the stock that is very long on a wear house or in a back room under thick layer of dust ) and give you ability to reinvest and earn.
How to create efficient rewards ? - Read more